Ladies of Leaves of Grass
I've been a stoner since forever and an artist since I finally smoked enough weed to move past my self-doubt and lay my first footstep down on the path. So you could say I was elated when one of the folks from Goodiez Mag, a boutique cannabis consulting company, approached me at one of the shows I was curating at Equinox Studios and said, "would you like to work in the cannabis industry?"
I think I laughed, and he laughed and said, "of course!" I had actually worked with another cannabis company before but they had decided not to use my artwork and photography after it was all finished. Their marketing director cooling told me it was no longer apart of their "branding vision." Working with Leaves of Grass and the Goodiez team has been the exact opposite experience.
Leaves of Grass is an outdoor grow located in East Wenatchee, in a sun pocket that gets only a handful of rainy days a year (perfect escape for a dreary Seattlite). Leif, a tall, blond Montana man with a Canadian sounding accent and a matching blond puppy who follows him everywhere, started the farm from scratch a few years ago and works with a small team of close friends to grow beautiful buds grown sunshine and love. I've been out to visit a few times and find it hard to leave the puppy, the weed and the goofy stoners who love visitors to their little tract of heaven.
The Goodiez team showed Leif my artwork and he immediately wanted it representing his flower. He gave me complete freedom to interpret each strain through my art style into 11 illustrations. I had drawn interpretations of weed strains before (including Gorilla Glue, which I did even better this round) and couldn't believe my good luck getting matched with this project. Since Leaves of Grass doesn't breed their own plants, there are only female plants on the farm, so I went with the ladies of Leaves of Grass as theme and inspiration. Their name is derived from Walt Whitman’s book, which I love, and I wanted the pieces to have a similar poetic and independent, everything that is pure joyful Americanism (Walt would have loved legal weed) quality. Check out the artwork below with some descriptions of my process and look for the strains in stores!